This shows a game team that's actively experimenting to increase engagement and improve monetisation. Below are two schedules for the Jackpot Party event calendar between January and March and between November and January Calendar of Jackpot Party events from January to March Source: Playliner.

The game has the mechanics of getting involved in the main events through participation in related events. These events were built so that completing tasks in one event led to a doubling of the reward in another.

In addition, at some events, super prizes were raffled among players who fulfilled specific requirements. Let's take the Earn Double event as our example. For the duration of the event, the player will receive two times more premium currency and points for the Honey Pass event for completing Extra Credits tasks.

To access Extra Credits, the player must first complete all the Honey-do List daily tasks in the game. Implementation of task events. To enhance the players' engagement, three events with tasks were introduced in the game in , allowing players to receive prizes upon completion.

Tasks in these events involve users in various features and motivate them to perform various actions in the game, contributing to the user's retention and monetisation.

Example: The Task Event. Here the player needs to complete tasks to receive rewards. Tasks are related to game activities and appear in order. Each task has a reward, the player only knows in advance the reward for completing the first task.

Depending on the event version, the design, conditions, tasks to complete, and reward may change. The event was divided into two parts for 14 days, and the player must pay for each part separately. These events increased player engagement and motivation to return to the game every day, thereby improving retention rates, but also motivated players to play at high bets, ultimately leading to an increase in game revenue.

Including events with a super prize increased the excitement and involvement of players, further boosting engagement and monetisation.

Finally, the daily task mechanism, implemented through various events and reinforced, played a crucial role in the game's revenue growth, as well as the overall success of the game.

The mechanics of daily quests, implemented through various events, play a decisive role in the growth of the game's revenue. These challenges guide players through their daily gameplay plan and create triggers for engagement, retention, and monetisation.

They also help to form the habit of returning to the game by using various functions and participating in activities. Oxana Fomina is the founder of Gradient Universe, a games analytics consultancy. Since , the company has helped game developers improve game profitability through live ops strategy optimization.

Oxana is a mobile gaming industry speaker and writer. She is a creator of a unique strategic game analytics focused on improving engagement, retention, and monetization. The system considers psycho-social behavior patterns and games economics for ROI and LTV optimization.

Over a decade experience in the industry allows her to support top developers and foresee trends and new strategies to achieve high results. biz regularly posts content from a variety of guest writers across the games industry.

These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds. By Guest Author. Source: Playliner Calendar of Jackpot Party events from January to March Stimulation of user activity The game has the mechanics of getting involved in the main events through participation in related events.

Implementation of task events Implementation of task events. Honey Pass seasonal event optimisation The event was divided into two parts for 14 days, and the player must pay for each part separately. Below is a list of guidelines to help you create a task system in your game.

Create a list of tasks that involve the player in various features and events of the game. Include monetisation tasks to identify which player actions drive the game's revenue and make sure you have call-to-action for them in the list of your daily tasks.

For example, add tasks such as spinning times with the highest bets, making a purchase, etc. Update the list of tasks daily to provide a sense of new experiences and incentivize players to return daily.

Divide tasks into stages to enhance player engagement and motivation, consider breaking tasks into stages that appeal to different types of players. Designate a minimum number of daily tasks that, once completed, unlock access to particular tasks and a bigger prize.

These special tasks can add variety to gameplay and incentivize the most active players to spend more time, boosters, and in-game currency. Reward the player for each completed task , this will motivate the player to take action.

A prize for completing several tasks will help increase the session's length and the player's involvement. Add delayed rewards that players can use in the future to increase retention.

Provide additional short-term and long-term goals through events with tasks. Add events with tasks for which players will have a different amount of time. This will allow you to build a plan of action for the player and improve your engagement and retention strategy. Months later, still fun.

New games quite often. Great graphics AND extra adventures! Still having fun. Unique games. I like how new games and features are provided regularly. It's surprising to me that the continue to be creative and entertaining. More fun as time goes on!

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Reach a significant milestone and be eligible for free coins, bingo balls, Honey Bucks, and more exciting surprises! This feature is extra fun and super competitive. Players can compete against other players from every corner of the globe in minute tournaments that grant awesome rewards.

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Show all market rankings Show competitors. Finally, the daily task mechanism, implemented through various events and reinforced, played a crucial role in the game's revenue growth, as well as the overall success of the game.

The mechanics of daily quests, implemented through various events, play a decisive role in the growth of the game's revenue. These challenges guide players through their daily gameplay plan and create triggers for engagement, retention, and monetisation.

They also help to form the habit of returning to the game by using various functions and participating in activities. Oxana Fomina is the founder of Gradient Universe, a games analytics consultancy. Since , the company has helped game developers improve game profitability through live ops strategy optimization.

Oxana is a mobile gaming industry speaker and writer. She is a creator of a unique strategic game analytics focused on improving engagement, retention, and monetization.

The system considers psycho-social behavior patterns and games economics for ROI and LTV optimization. Over a decade experience in the industry allows her to support top developers and foresee trends and new strategies to achieve high results. biz regularly posts content from a variety of guest writers across the games industry.

These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds. By Guest Author. Source: Playliner Calendar of Jackpot Party events from January to March Stimulation of user activity The game has the mechanics of getting involved in the main events through participation in related events.

Implementation of task events Implementation of task events. Honey Pass seasonal event optimisation The event was divided into two parts for 14 days, and the player must pay for each part separately. Below is a list of guidelines to help you create a task system in your game.

Create a list of tasks that involve the player in various features and events of the game. Include monetisation tasks to identify which player actions drive the game's revenue and make sure you have call-to-action for them in the list of your daily tasks.

For example, add tasks such as spinning times with the highest bets, making a purchase, etc. Update the list of tasks daily to provide a sense of new experiences and incentivize players to return daily.

Divide tasks into stages to enhance player engagement and motivation, consider breaking tasks into stages that appeal to different types of players. Designate a minimum number of daily tasks that, once completed, unlock access to particular tasks and a bigger prize.

These special tasks can add variety to gameplay and incentivize the most active players to spend more time, boosters, and in-game currency. Reward the player for each completed task , this will motivate the player to take action. A prize for completing several tasks will help increase the session's length and the player's involvement.

Add delayed rewards that players can use in the future to increase retention. Provide additional short-term and long-term goals through events with tasks. Add events with tasks for which players will have a different amount of time.

This will allow you to build a plan of action for the player and improve your engagement and retention strategy. Ensure that his daily contribution to the game counts as a contribution to long-term events. Edited by Paige Cook About Oxana Fomina Oxana Fomina is the founder of Gradient Universe, a games analytics consultancy.

Tags: Monetisation case study Revenue boost. Related Articles Feature Nov 30th, Game Analysis: Decoding the Live Ops strategy of Monopoly GO. Feature Mar 30th, Case study: Boosting revenue in Solitaire Grand Harvest. Feature Feb 19th, How to increase your game's metrics with a single event.

Interview Sep 7th, Oxana Fomina on monetisation events that influence game performance. Interview Sep 6th, Speaker Spotlight: Julia Iljuk on how to grow your game's revenue.

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